This business (Costco) has enjoyed a love affair with
the American people since its founding in 1983. The opportunity to garner
discounts on virtually every purchase, regardless of its necessity, resides
within the helix of the shopping public’s DNA. According to Wikipedia, Costco
is now the second largest domestic (USA) retailer with a total of 632 outlets
in 8 countries including 33 in Mexico. Yes, that means there is one in Puerto
Vallarta. Despite its huge nature, the company acts in a responsible manner as
to its policies and employee treatment. Just in passing, the largest domestic
(USA) retailer—Walmart remains infamous for doing neither of either.
Remember when a trip to Costco meant total purchases of
$100, and then it somehow jumped to $250 and now—who knows? We enter to be
instantly seduced by the latest and greatest in electronics. A right turn
escorts us toward the beckoning aisles of appliances, tools, athletic workout
equipment, automotive condiments etc. etc. etc. We (as men) are doomed. Think
Ahab and the Great White Whale. Ok, you know the drill.
Mexican Costco is way more dangerous. Take all the
above items, throw them into your basket and march through the checkout line.
Naturally, your reference point is that Costco is the greatest of all discount
houses on the planet, well, in Mexico maybe not so much. Here’s why. All those
prices you saw on the shelves earlier, well guess what boys and girls, at checkout
time your total will be adjusted by a whopping 16% for IVA. This is the Mexican
version of VAT or value added tax. Chances are you won’t notice it, as you extract multiple 500 peso bills or your credit card (yes, Costco
Mexico does accept credit cards) from your wallet and pass them to the cashier.
It’s only play money, right?
Apparently, the Mexican government successfully
negotiated with all the American box stores (Home Depot, Walmart/Sam’s Club,
Costco, Office Depot, Staples) this tax feature while local super markets, and
they are super, do not assess this tax. Stores like Mega and Soriano are giant
grocery stories with electronics departments, appliances, and nearly everything
offered by Costco. My point here, is not to assess which is better, it is to
alert the traveler that you may want to do some price shopping before offering
up your welcomed piece of plastic.
I shop Costco virtually once a week for wine, tequila,
coffee, tuna and the odd jug of desiccant. My march past the cashier is generally succeeded by
lunch. All the usual suspects are present: hot dogs, packaged salads, chicken
rolls and pizza. I order two hot dogs plus my free drink and proceed to
the condiment area. Awaiting me are onions, mustard, ketchup but then there is
the regional favorite---jalapenos. Alas, I craft my feast and return to the
food court seating, some of which includes umbrellas. I have never understood why
you have umbrellas indoors at a food court? Are there really ultra-violet ray
emitting overhead lights?
After lunch, I and my cart pass the Receipt Review Technician
and exit. I hail a cab and am wisked to the bus or directly to Los Muertos
Pier. Having departed Yelapa at 8:30 ish, I open my door to Casa Azul and greet
Nikki at roughly 12:30. Sometime that
afternoon, I will unpack my treasures; there is no rush. Life is good.
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